India's organised real estate players are betting big on land, and the numbers back it up. According to the latest Anarock Group data, listed realty players accounted for an impressive 49% share of all land deals in FY26, driving close to one of every two land deals, with 54 deals over 1,433 acres executed by listed developers out of a total of 111 land deals covering 2,994-plus acres sealed nationwide. Brigade Group featured prominently in this list of active buyers. Among the leading listed players, Godrej Properties led the pack with 17 deals across 443.5 acres, followed by Brigade Group with eight deals over nearly 81 acres.
Bengaluru remained the biggest draw for institutional land buying. Bengaluru emerged as the prime hotspot for listed-player land acquisition activity in FY26, with around 17 deals for over 293 acres closed in the city, while Pune saw eight land deals totalling 78 acres and the Mumbai Metropolitan Region saw seven land deals totalling 51 acres. This concentration of capital in a handful of cities signals where developers expect the strongest housing demand over the next few years.
Anarock's chairman pointed to a structural shift favouring bigger, listed players. Land acquisition is increasingly capital-intensive and regulation-driven, giving listed developers a clear edge over unorganised players thanks to easier access to institutional capital and transparent balance sheets, even as the total number of land deals dropped from 143 in FY25 to 111 in FY26. In other words, fewer deals overall, but a growing share going to well-capitalised, established names.
Brigade's own land-buying activity through FY26 illustrates this trend on the ground. In January 2026, the company signed an agreement for a 2.25-acre parcel in Secunderabad. Brigade Group signed an agreement to acquire a prime land parcel of 2.25 acres in Secunderabad through outright purchase, paving the way for a high-quality residential development with an estimated Gross Development Value of approximately Rs 650 crore. Commenting on the deal, Amar Mysore, Executive Director, Brigade Enterprises Ltd., said the agreement is part of the company's focus on identifying and acquiring land in high growth corridors, and is in perfect alignment with its strategic growth plans to expand its footprint across Telangana.
Brigade followed this up with another Hyderabad land buy in April 2026. Brigade Group acquired a prime 5.72-acre land parcel at Osman Nagar, Hyderabad, secured through a competitive auction conducted by the Telangana Industrial Infrastructure Corporation, at a rate of Rs 44 crore per acre. This site sits near major IT hubs like HITEC City and Gachibowli, reinforcing Brigade's push into Hyderabad's high-growth residential corridors alongside its existing Brigade Gateway Hyderabad development.
Chennai has also been a key focus area. Earlier in the year, Brigade Enterprises acquired 5.41 acres in Velachery, Chennai, for Rs 441.7 crore, making the Tamil Nadu capital the company's second-largest base, with a gross development value of Rs 1,600 crore and project development potential of 0.8 million square feet. Managing Director Pavitra Shankar noted that Chennai has grown into the company's second-largest market after consistent and strategic investment in business development.
For homebuyers, this land-banking wave has a direct bearing on future supply and pricing. Anarock cautions that appetite for land doesn't automatically translate into a flood of new launches. While listed players' appetite for strategic land acquisition continues unabated, it remains to be seen how and when they will launch these projects given global macroeconomic uncertainty and tapering housing sales, with a more moderate, calibrated pace of new launches likely ahead. Buyers eyeing Brigade addresses in Bengaluru, Chennai, and Hyderabad should expect steady, well-planned launches rather than a sudden supply surge, backed by land parcels that are already secured and de-risked.
Taken together, the FY26 numbers confirm that Brigade is playing the long game in South India's key growth corridors. Its recent record financial performance underscores the capacity behind this land-buying spree: FY26 record results included Rs 5,909 crore revenue, up 11%, Rs 725 crore PAT, up 7%, a 28% EBITDA margin, and Rs 7,424 crore in residential pre-sales. With a strong balance sheet and an aggressive launch pipeline planned for FY27, Brigade's land bank today is likely to shape its project announcements over the next two to three years.
