Velachery Road, Chennai

Velachery Road runs through one of South Chennai's most complete residential neighbourhoods, a locality that has grown from a quiet suburb into a full-fledged urban hub. Velachery is surrounded by IIT Madras in the north-east, Taramani in the east, Adambakkam in the northwest and Pallikaranai Marshland in the south, giving it a rare mix of institutional greenery and city convenience. It is one of the most cherished residential areas in Chennai, located along the southern suburbs of the city, and continues to draw families who want everything from schools to hospitals within a short drive.

The area's transformation has been steady and visible. Velachery's makeover began with the upgrading of Bypass Road to six lanes in 2005, which created several chances for real estate developers. Several IT/ITES businesses have established offices in Velachery, with major players including Tata Consultancy Services (TCS), AllSec Technologies, and Sutherland Global Services. This was a low-income neighborhood a decade ago, but it is now brimming with high-end construction, as contemporary infrastructural developments have significantly raised the level of living.

Retail and leisure are a big part of everyday life here. Phoenix Marketcity is the city's second-largest retail mall, having opened in 2013, and was the fourth-largest mall in India in 2018, with 300+ retail brands across 1,000,000 square feet. Palladium Mall, which opened in 2008, is identified with premium luxury shopping and is a one-stop shop for upscale shopping. Weekends are equally well catered for, with green pockets and heritage spots close by.

Property values have moved up sharply on the back of this infrastructure. Apartments in Velachery are available at an average price of ₹10,750 per square foot, with year-on-year appreciation of around 24.3%. Brigade's own entry into the micro-market reinforces this momentum: Brigade Group Ltd. has consolidated its position in Chennai by acquiring a 5.41-acre land parcel on Velachery Road, adjacent to Phoenix MarketCity, benefiting from dual connectivity to Chennai's IT corridor (OMR) and the Central Business District.