Brigade Group has proposed its most ambitious East Bengaluru project to date: a landmark mixed-use township on Old Madras Road, backed by a massive investment. Brigade Group has proposed a landmark mixed-use township project on Old Madras Road (OMR), East Bengaluru, with a massive investment of ₹3,728 crore. Unlike a standalone residential launch, this is being planned as a self-contained urban ecosystem. The development will integrate residential, commercial, healthcare, hospitality, and retail components, making it one of the largest urban projects in the region.
At the residential core, Brigade Old Madras Road folds 5,600 apartments in 2 & 3 BHK from ₹1.60 Cr together with a five-star hotel, a 300-bed hospital, Grade-A offices, a retail mall, an on-campus school and a senior-living enclave. The two configurations are designed for different buyer profiles: the 2 BHK anchors investor and first-home demand while the 3 BHK serves end-user families wanting the township's school-hospital-office proximity. Indicative unit sizes run roughly 1,150-1,300 sqft for the 2 BHK and 1,450-2,000 sqft for the 3 BHK, per early project documentation, with all-in costs (GST, stamp duty, registration, floor rise, parking and maintenance deposit included) expected to push a 2 BHK closer to ₹1.78-1.85 Cr and a 3 BHK to ₹2.32-2.42 Cr once every charge is factored in.
The master plan itself is unusually vertical for a township of this kind. It is a deliberately zoned, seven-block integrated township: a 53-floor residential cluster of 11 towers anchors the skyline while the office, hospital, hotel, senior-living, school and retail blocks frame it at lower heights. This is corroborated by separate reporting that pegs the residential component at 11 residential towers, 4B+G+53 floors (165m height). Building tall rather than wide is a deliberate choice — it keeps ground coverage low, freeing the parcel for landscape and a car-free podium, and taller cores also lift the bulk of apartments above the corridor's traffic, noise and dust, with views opening toward the lakes and tech-park skyline of East Bengaluru.
Location is central to the pitch. The site sits on a 53-floor skyline directly on the metro-bound OMR spine between KR Puram, Indiranagar and Whitefield, and connectivity is set to improve further as transit expands. The Namma Metro Purple Line is operational from Challaghatta to Whitefield, with a Benniganahalli station on Old Madras Road and a sanctioned extension toward Hoskote that runs along this corridor. For residents, that proximity to daily infrastructure is the real selling point: when your office block, your child's classroom and a 300-bed hospital are a few minutes' walk from your lobby, the value of the home is no longer just its carpet area; it is the time it gives back.
On pricing fundamentals, the corridor itself has been quietly re-rating. Old Madras Road today trades at roughly ₹6,000-₹9,000 per sqft for established stock, with the corridor having appreciated close to 37% over the past year as the metro and road upgrades land. Newer listings on the stretch already show this upward drift, with recent quotes on Old Madras Road running as high as Rs 7,500 to Rs 10,000 per sqft depending on project quality and location.
This isn't Brigade's first move on this stretch of road either — the township builds on an existing footprint. The developer recently brought Brigade Lakecrest on Old Madras Road, further strengthening its presence in East Bengaluru, and had earlier signalled intent by signing a definitive agreement for a prime land parcel located on Old Madras Road, Bengaluru, spread across 4.6 acres, with a total development potential of around 0.69 mn sq-ft and a gross development value of Rs 660 crore. At the time, managing director Pavitra Shankar said: "We are actively pursuing land acquisition opportunities in our target markets and continue to add high quality assets to our land bank. This project is strategically located and contributes to our overall residential growth strategy."
What gives the township credibility is Brigade's track record of running every vertical it is promising here in-house. Brigade Group is a publicly listed, Bengaluru-headquartered developer founded in 1986, with 80+ million sqft delivered across 250+ projects, FY25 revenue of roughly ₹5,800 crore, a 4.7-star aggregate buyer rating, and a zero-project-abandonment record across its RERA-registered launches. It already operates every vertical a township needs — offices (World Trade Center Bangalore), malls (Orion), hotels (Sheraton, Holiday Inn, Grand Mercure) and schools (Brigade School), which is precisely why the hotel, hospital, mall and school can be promised credibly: each is a business Brigade already runs at scale.
For now, the project remains at an early stage. For a township launching around 2026 with 53-floor towers, phased handover in the 2030-2032 window is the realistic expectation, and RERA registration is pending — this is a pre-launch project. That's normal for developments of this scale: township-scale developments register phase-wise on the Karnataka RERA portal before sales. Interested homebuyers should treat current pricing and timelines as indicative and confirm every detail — RERA number, floor plans, and payment schedules — directly with Brigade's sales team before booking.
