Brigade Misty Greens Launches in Mysuru

Brigade Enterprises has added a new address to Mysuru's growing skyline. Brigade Group announced the launch of Brigade Misty Greens, a premium residential development in Mysuru through a Joint Development Agreement. With a projected revenue potential exceeding Rs. 300 crores, Brigade Misty Greens continues the company's expansion strategy in South India.

The project sits in one of the city's most scenic pockets. Located near the Jayachamaraja Wadiyar Golf Club and the iconic Chamundi Hills, the project enjoys a truly distinctive setting with uninterrupted green and hill views, an offering rarely found in the Mysuru residential market. The development itself is compact but premium, spread over a 4.5-acre parcel.

On the product side, Brigade Misty Greens is built for families wanting larger homes. Brigade Misty Greens features three and four bedroom spacious and thoughtfully planned apartment units and 14 exclusive Duplex units, designed to appeal to discerning homebuyers and long-term investors seeking flexibility, connectivity, and strong value appreciation. This mix positions the project for both end-users looking to upgrade and investors betting on Mysuru's steady appreciation curve.

Speaking at the launch, Brigade's leadership underlined why the company keeps returning to this city. Pavitra Shankar, Managing Director, Brigade Enterprises Limited, stated, "Mysuru has been an important market for Brigade. We are the only listed player to have a strong presence in the city with over 26 projects across residential, commercial, and hospitality." She added that with Brigade Misty Greens, the company is furthering its vision of developing communities in locations that offer both enduring value and an elevated lifestyle.

The launch also comes against a backdrop of strong operational momentum for the developer. In its recent fourth-quarter financial reporting, Brigade Enterprises recorded pre-sales of ₹2,521 crore. Markets responded positively too, with Brigade Enterprises share price trading at ₹570.00, up 1.10%, as of 2:26 PM IST on July 21.

Industry watchers see the move as part of a broader, steady strategy rather than a one-off event. The launch of Brigade Misty Greens signifies Brigade Enterprises' strategic focus on tier-2 cities like Mysuru, where it claims to be the only listed developer with a significant presence. Managing Director Pavitra Shankar said Mysuru remains an important market for Brigade and that the company sees sustained demand for premium housing backed by the city's improving infrastructure and quality of life.

For homebuyers, the appeal lies in the combination of location and format. Located near the Chamundi Hills, the project is aimed at buyers looking for larger homes in one of Mysuru's established residential pockets. With apartments and duplexes on offer, buyers get a choice between conventional flats and larger, more private duplex layouts within the same gated community.

Brigade's Mysuru track record adds further context to this launch. Established in 1986, Brigade Enterprises Limited is one of South India's leading real estate developers with a diversified presence across residential, office, retail, hospitality and education segments, and headquartered in Bengaluru, the company has completed more than 250 projects, developing over 70 million square feet across cities including Bengaluru, Mysuru, Chennai, Hyderabad, Kochi, Ahmedabad, Trivandrum and GIFT City. As Brigade Misty Greens moves from launch to construction, it will be one to watch for anyone tracking Mysuru's premium housing segment.